数字化转型
DIGITAL TRANSFORMATION
数字化转型
DIGITAL TRANSFORMATION
数字化战略
数字化战略是对机场商业经营与管理水平的全面变革。在传统的规划、招商、运营等管理活动之外，机场应当建立起全新的数字化发展目标，譬如积累了多少会员， 增加了多少线上收入、覆盖了哪些消费场景等等。为了实现这些目标，引入数字化战略就显得至关重要，它可以帮助机场勾勒出清晰、有效的数字化转型路径，明确“Dos & Donts”。数字化实施
在具体的项目实践中，如何把明确的数字化战略落到实处，事关数字化转型的成败，而我们“咨询+技术”的复合能力团队可确保项目能够平稳落地。资深顾问确保客户核心需求被完整把握和理解，技术精湛的开发工程师保证每一个功能都完美实现。数字化运营
在建立完善的数字化平台之后，如何发挥各类数字化工具的潜能就成为机场关心的核心议题。在明晰的数字化战略目标引领下，数字化运营透过持续改进日常运行活动的范围、内容和品质，来达成效益倍增的成果，它包括但不限于新业态的引入、营销活动的变革、合作资源的扩大，以及创造强体验感和高趣味性的旅客体验等等。 数字化战略
数字化战略是对机场商业经营与管理水平的全面变革。在传统的规划、招商、运营等管理活动之外，机场应当建立起全新的数字化发展目标，譬如积累了多少会员， 增加了多少线上收入、覆盖了哪些消费场景等等。为了实现这些目标，引入数字化战略就显得至关重要，它可以帮助机场勾勒出清晰、有效的数字化转型路径，明确“Dos & Donts”。数字化实施
在具体的项目实践中，如何把明确的数字化战略落到实处，事关数字化转型的成败，而我们“咨询+技术”的复合能力团队可确保项目能够平稳落地。资深顾问确保客户核心需求被完整把握和理解，技术精湛的开发工程师保证每一个功能都完美实现。数字化运营
在建立完善的数字化平台之后，如何发挥各类数字化工具的潜能就成为机场关心的核心议题。在明晰的数字化战略目标引领下，数字化运营透过持续改进日常运行活动的范围、内容和品质，来达成效益倍增的成果，它包括但不限于新业态的引入、营销活动的变革、合作资源的扩大，以及创造强体验感和高趣味性的旅客体验等等。
Digitalisation Strategies
Digitalization strategy is a comprehensive revolution of airport business operations and management. In addition to traditional management activities like business planning, investment attraction, and operation, airports should set new digitalization development goals, such as membership accumulation, online revenue increases, consumption scenario coverages, etc. It is thereby crucial to introduce a digitalization strategy to help airports depict clear, effective digitalization transformation paths and define “Dos & Don’ts”.Digitalisation Operations
After establishing a comprehensive digital platform, it is pivotal to maximise the potentials of various digital tools. Guided by lucid strategic objectives, digitalization constantly improves the scopes, contents, and qualities of daily operations with a multiplier effect, including but not limited to the introduction of new business forms, transformational marketing activities, and cooperative resources expansion, etc.METAPORT
METAPORT is more than just an immersive virtual management system; it gamifies the interaction between users and the airport, rendering management, operation, investigation and other manoeuvres easy, convenient and immersive. It also allows passengers to participate in various airport activities with virtual mobile game identities, improving customer engagement through enhanced experiences and enjoyments. Digitalisation Strategies
Digitalization strategy is a comprehensive revolution of airport business operations and management. In addition to traditional management activities like business planning, investment attraction, and operation, airports should set new digitalization development goals, such as membership accumulation, online revenue increases, consumption scenario coverages, etc. It is thereby crucial to introduce a digitalization strategy to help airports depict clear, effective digitalization transformation paths and define “Dos & Don’ts”.Digitalisation Operations
After establishing a comprehensive digital platform, it is pivotal to maximise the potentials of various digital tools. Guided by lucid strategic objectives, digitalization constantly improves the scopes, contents, and qualities of daily operations with a multiplier effect, including but not limited to the introduction of new business forms, transformational marketing activities, and cooperative resources expansion, etc.METAPORT
METAPORT is more than just an immersive virtual management system; it gamifies the interaction between users and the airport, rendering management, operation, investigation and other manoeuvres easy, convenient and immersive. It also allows passengers to participate in various airport activities with virtual mobile game identities, improving customer engagement through enhanced experiences and enjoyments.
